Parr Collective is the home of wines made by Rajat Parr in Cambria. It grew out of years on the road—walking vineyards, working harvests, and sitting at tables late into the night—and from a belief we have carried for a long time: the most meaningful wines come from people who work with humility and places farmed with intention.

Here near Cambria, the ocean defines everything. It shapes the air, slows the vines, and leaves its trace in the soil. From these cool, quiet hills come the wines of Phelan Farm, grown with deep respect for the land. Brij Wines are sourced from organically farmed vineyards across the SLO Coast. Scythian Wine Co. finds its roots in old vines in Temecula, while Ponti—our vineyard in Santa Barbara County—is my tribute to the Italian varietals we love. Each has its own voice, but all are connected by the same values: organic farming, patience, and restraint in the cellar.

At Phelan Farm, the work begins beneath the surface. We farm regeneratively, always trying to give back more than we take. Cover crops build life and structure, animals become part of the rhythm of the place, and native plants are encouraged to return. The goal isn’t yield or control—it’s balance. Living soils that hold water, breathe, and support vines in their own time. For us, farming is an act of attention: how the vines respond, how the ground smells after rain, how the light moves through the rows.

In the cellar, the approach remains the same. We intervene as little as possible—native fermentations, no additives, and patience to let the wines find their shape. Each barrel and foudre carries its own energy, its own pace. Our role is not to force, but to guide gently and step back when needed. When things align, the wines feel alive—clear, honest expressions of place and season.

Learn more here:
Phelan Farm
Brij Wines
Scythian Wine Co.
Stolo Wines
Ponti Wines (coming soon)