Parr Collective is the home for all the wines made by Rajat Parr in Cambria. The idea was born from years on the road — from countless vineyards, cellars, and shared tables — and from the belief that the most meaningful wines come from people and places rooted in intention and humility.

Here along the SLO Coast, the ocean shapes the air and the soil holds its memory. From these quiet hills come the wines of Phelan Farm and Stolo — each farmed with deep respect for the land. Brij Wines are sourced from organic vineyards across the SLO Coast, while Scythian Wine Co. finds its roots in old vines of Temecula and the Cucamonga Valley. Each carries its own story, yet all speak a shared language — of organic farming, patience, and low-intervention winemaking.

At Phelan Farm and Stolo, our work is grounded in regenerative agriculture — farming that gives back more than it takes. We cultivate biodiversity through cover crops, integrate animals into the ecosystem, and encourage native species to thrive. The goal is not merely to sustain the land, but to restore its vitality — to build living soils that breathe, hold water, and support vines in balance. Every decision begins with observation: how the plants respond, how the soil smells after rain, how the light shifts through the canopy.

In the cellar, that same philosophy continues. We intervene as little as possible — fermenting with native yeasts, avoiding additives, and allowing the wines to find their own rhythm. Each barrel, each foudre, is its own small ecosystem. The role of the winemaker is to guide gently, not to control. The result is a set of wines that feel alive — honest reflections of place, season, and care.

Parr Collective is more than a tasting room or a winery; it is a conversation — a gathering place for ideas and inspiration. The wines are made gently, bottled by hand, and guided more by instinct than instruction. They are expressions of faith — in the vineyard, in the season, and in the people who farm with care.

Our purpose is simple: to listen to the land and let it speak. These wines carry the quiet energy of their place — with depth, balance, and grace.